Artist Diary: Deerfield Beach Art Fair
The weekend of January 26 and 27th I had my own little booth at the Deerfield Beach Art Fair. Yes I was up all night finishing my original paintings, making sure my prints were done and finishing my frames etc. My ex-husband, myself and my son I arrived at 8:30. Ahh God bless them they are serving coffee and breakfast. The joint is jumping vendors are finishing up their set ups.
I am setup and ready for business. When I first applied for this event I pictured myself on the beach side of the road near the end of the road. That is exactly where I was across from a marvelous Photographer and wonderful oil and pastel Artist.
I was all set up at 9am and people were already starting to walk around and stop in.
I forgot my chair and my paints. When I am out and about in the public I like to be doing something. So I paint. People are interested in an Artist’s process and its a great way to start the conversation That’s all great but I forgot my paints on the first day Saturday and more importantly. I forgot my chair Thankfully I had a small step stool where I perched on all day my butt wasn’t happy though.
Debut American Flags and Sugar Skulls:
I have been meaning to do an Amrican Flag for a while. I finally got around to it and they were the hit of my booth. There were two in the front that people were really drawn to. I thought they wold be the first to go but it was a smaller American Flag in the back that went first.
Also Pretty Skulls made their debut. They were another crowd favorite. I was interesting to note that younger people seemed to like the Skulls verses older people liking the Flags more.
The Customers are Coming Because I told them to: How a book saved my Art Fair Experience. I have been using Alyson Stanfield’s “I would rather be in the Studio” to guide me through marketing my Art, reaching my target audience.
So as the book advised I send out emails to those on my list letting them know I would be there. I did and guess what? 100% of the people that purchased were from my email list. to sooooo glad I had the tools to bring my own customers to my booth literally.
For the rest of the show I relaxed talked up a storm, beefed up my mailing list, enjoyed the delicious ocean breeze and enjoyed the live music. Now to follow up.